Have you ever actually measured out how much a true serving of cereal is? Most of them are 1/2 or 3/4 cup. That bowl is a serving of Blueberry Pomegranate Total that I received as a sample in the mail..... That's depressing. Makes you take a closer look at the amount you're eating! Whenever I take the time to measure and weigh out serving sizes, I'm always surprised at how small a serving size really is. But when I do it, I start to see a difference in my weight loss efforts. Every so often I have to go back to accurately measuring stuff out. Funny how when I stop, my "eye balling it" portions slowly get bigger... :) My tip: take the time every so often for a serving size reality check!